This film tells the story of a bleary-eyed office worker leaving his day job before fluidly transforming into a hardened biker when he sports his Ray-Ban shades, the spot aptly ending with one of the brand’s taglines, ‘No Squares Allowed’.
Ray-Ban ‘Round’ By McBess & Simon, McBess
Directors | McBess & Simon, McBess |
Client | Ray-Ban |
Agency | Marcel Paris |