Champix ‘Wizard of Oz’ By McBess & Simon

Champix ‘Wizard of Oz’

By McBess & Simon

Simon Landrein applies here his cheeky animation style to retell classic stories with the main protagonists having to endure their trials and tribulations… It’s the second phase of pharma giant Pfizer’s ‘Some things are harder on your own’ social campaign and carries the message that you’re four times more likely to quit with the help of a healthcare professional.

Director McBess & Simon
Client Pfizer
Agency WiTH Collective