Passion is an Academy Award-winning independent production studio that creates and tells incredible stories.

Home to a unique combination of the world’s leading talent in animation and documentary filmmaking, Passion is committed to telling great stories with heart and soul. Regardless of length, genre or style, we believe in finding the perfect medium to suit the story. What matters to us is that our stories are told with rigour, integrity and of course, passion.

The Passion family includes our sister studio in France, Passion Paris, full-service animation studio Strange Beast and award-winning documentary makers Keo Films.

Passion Pictures was founded in 1987 by Andrew Ruhemann as a studio where the best creatives can collaborate to tell stories on film. Working across animation and live-action, commercials, film and series, innovation and quality remain at the heart of Passion.

A truly international studio, Passion has teams in London, Paris and Barcelona working with directors and crew from across Europe, the USA, Asia and Australia. Our work has been recognised by the most prestigious awards and festivals worldwide, notably Academy Awards in both animation and documentary.

Passion has been behind some of the most well-known animated commercials and shorts, creating the iconic Aleksandr the Meerkat, the original virtual band Gorillaz and was responsible for hundreds of Play Doh bunnies taking over New York City. Recent animated campaigns include a hugely popular series of Christmas films for banking group Erste, epic trailers for blockbuster game Apex Legends and a hilarious but hard-hitting stop motion story for charity Global Women.

We have produced over 90 documentaries including One Day in September, Searching for Sugarman, Listen to me Marlon and most recently Lady Boss: The Jackie Collins Story. Passion Planet, led by David Allen, is our specialist factual department making inspiring science and natural history programming such as My Life as a Turkey and the landmark series H2O: The Molecule that Made Us.

Passion Paris is run by Marc Bodin-Joyeux with its own quintessentially French roster of animation directors. Working in commercials, game trailers and long-form, Paris is the home of the Lego City TV series.

Passion’s sister company Strange Beast is a director-led animation studio with the only gender balanced roster of directors in Europe. With a unique tone of voice, Strange Beast has created eye catching episodes of the Netflix series Headspace, powerful cause-led films for Breast Cancer Now and Bloody Good Period as well as hilarious spots for Cheerios and Venus.

Diversity & Inclusion policy

Passion is committed to diversity and inclusion across race, gender, age, religion, identity, and experience. We pride ourselves on creating a safe and supportive space where people and their stories can thrive. We recognise that our industry has up until now, not created sufficient pathways for those from underrepresented backgrounds and communities and we are determined to help change this. As storytellers, we are at our best when fairly reflecting the world in which we live.

As well as proactively applying our Equal Opportunities policy and our support for the British Black List, we are engaging our team in diversity training with Diverse Matters to embed inclusivity within our studio culture. Passion is a proud member of the Creative Mentor Network, pairing our team with mentees from the scheme in every area of our studio. We will develop and nurture talent from all backgrounds, expanding our network of BAME creatives to foster better representation within our roster, our studio and the wider animation community.

Our ongoing commitment is to learn, listen and adapt to continuously improve as a company and lead our industry in positive change.

Our aim is to make beautiful, thought-provoking films.

Passion People

Founder & Executive Producer Andrew Ruhemann
CEO Nick Southgate
MD & EP Passion Paris Marc Bodin-Joyeux
COO Saskia Burke
Finance Director Rob Stannett
Head of Legal and Business Affairs Kelly Jean Williams
Commercial Director Amanda Bannister

Commercial Animation

MD & Executive Producer Debbie Crosscup
Executive Producer Belle Palmer
Head of Production Mike Turoff
Executive Producer (U.S.) Shannon Lewis
Head of Business Development Sam Gray
Head of Games Lucie Friar
Head of CG Jason Nicholas

Long Form Animation

Executive Producer & Head of Production David Park
Executive Producer Debbie Crosscup
Development Consultant Nicki Cortese

Passion Paris (Commercial + Long Form)

MD & Executive Producer Marc Bodin-Joyeux
Executive Producer Marion Vermogen
Executive Producer Andrew Caulcutt


Creative Director David Moulton
Director of Feature Docs Lizzie Gillett
Head of Production Clare Lucas
Head of Development Jonathan Parker

Specialist Factual

MD & Executive Producer David Allen
Producer Gaby Bastyra
Producer Nick Stringer

To contact anyone, please use the format [firstname] + [last initial] +

For any new business or scripts, please get in touch at

US Representation – FREE AGENTS – 212.255.2252