We’re thrilled to unveil our latest film directed by Mark Waring produced by Passion Pictures in collaboration with Marcel Agency for Kiehl’s newest campaign, “Don’t Rebuy. Just Refill.”
This meticulously crafted film has been created with puppeteering and stop motion. Set on Mount Everest, the film brings animated trash to life, singing a playful parody of “I Will Survive.” It’s a reminder of the power of reusability and the need for sustainable solutions.
Kiehl’s invites us all to rethink plastic waste by choosing refillable formats. Mark Waring has brought new life to the trash, puppeteering and stop motion are the perfect techniques to reflect how plastic can live for hundreds of years as waste OR be reused forever in our bathrooms.