Kyra and Constantin’s work for Anchor Cheddar marked a bold departure from Anchor’s previous marketing by establishing the ‘Hugglers’, a family of furry creatures brought to life with 3D animation. The Anchor Butter December campaign came as a light-hearted, and painfully apt, look at a real family Christmas. Here, a happy scene was quickly unsettled by little Alfred’s adoration of the most annoying toy, thanks to Grandma.