Genius Gluten Free ‘Montage’

In this Campaign for Genius, we see our native bread-eating wildlife blowing up like balloons after guzzling carbs. They’re part of an integrated campaign that brings the visual style to all platforms. The brand jumped on the back of the success of the duo’s original “Rollin’ Wild” video (comprising four short clips) which got the loudest applause at the Saatchi & Saatchi New Directors’ Showcase.