Squarespace partnered with the Knicks basketball team and the Madison Square Garden to create a series of interviews of different Knicks players presenting their 2nd life projects after being a basketball player.

At Passion, with the director Alexandre Nart, we’ve worked on the episode of Nate Robinson, Point Guard of the Knicks team, and creator of a streetwear brand called Holdat.
The film follows Nate's interview with dynamic and rhythmic animations, in a quirky and fun universe. We find Nate and his legendary dunks as well as the mascot characters of his Holdat brand. Punctuated by Nate's unique laughs, we embark on the adventure behind his brand concept.

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As lockdown eases, we will continue to follow expert advice as it is released to make sure we respond in a safe and responsible way. Our first priority remains the health, safety and wellbeing of our colleagues and the people we work with. Passion is open to new opportunities and we’re here to meet our clients’ needs. Our robust remote systems continue to allow us to run productions with no impact on output or efficiency. You can get hold of us all on all of the usual phone numbers and emails, for new enquiries email