Sony Bravia ‘Play-Doh’

This iconic BRAVIA advert was made using stop frame animation. Over a period of three weeks, 40 animators were responsible for 189 2ft bunnies, 150 1ft cubes, a 30ft giant rabbit and a 10ft x 20ft purple wave – all made from 2.5 tonnes of plasticine. Never before had so many animators worked together on the same scene.