Progressive ‘Good Morning’ By Handymartian

Progressive ‘Good Morning’

By Handymartian

With animation directed by Andy Martin, Passion Animation Studios created unique original animated characters to fill a mixed media world for Progressive. Capturing a retro animation style the cute characters bring a familiar fairytale feeling that takes a turn for the worse…Traditional 2D cell animation was created frame by frame before being blended seamlessly with live action footage creating a nostalgic look reminiscent of golden era animations.

Director Handymartian
Agency Arnold Worldwide
Client Progressive