Dave Scanlon directs ‘The Gift of Game’ for NBA’s Christmas Day campaign, produced by PASSION PICTURES with agency Translation.
On the eve of Christmas, tiny NBA superstars come alive to compete in a 5 v 5 festive matchup.
From LeBron James to Steph Curry, the NBA action figures are animated using a distinctive CG technique, carefully crafted by the PASSION studio to mimic stop-motion animation, resulting in a remarkable handcrafted aesthetic seamlessly integrated into the live action scene.