Dave Scanlon returns with ‘Jingle Hoops’ for the NBA’s Christmas Day campaign, produced by PASSION PICTURES with agency Translation.
The spot looks back to the beloved 2013 ‘Jingle Hoops’ commercial giving it a modern-day twist and the mini-superstars a chance to see if they still have it. They play a musical game on a floor covered in toys, sinking hoops to the tune of ‘Jingle Bells’, in a nod to the original.
From LeBron James to Anthony Edwards, the NBA action figures are meticulously crafted by the PASSION Studio, using their expertise to mimic stop-motion animation figures that blend seamlessly into the live-action world—like toys springing to life.