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Motorola ‘#ShatteredStories’ By Kyra & Constantin

Motorola ‘#ShatteredStories’

By Kyra & Constantin

The brand launched a series of short videos that envision what happens to emojis when a smartphone breaks, and it continued the campaign on Twitter. People could submit their phone-shattering stories by tweeting using the hashtag #ShatteredStories. In exchange, Kyra and Constantin created real-time custom responses from “animation war rooms” staffed with two Moto clients, 11 VML employees and nine of Passion’s animators and puppeteers.