Directed by Tom O’Meara, Passion has produced ‘Must Cinnadust’ for Cinnamon Toast Crunch with The Martin Agency, a series of films all packed with crunchy confrontations, shadowy lighting, and dramatic monologues, for Serial and cereal-lovers alike. This work takes the nostalgic 2D cereal square characters so beloved by culture, and reimagines them in a new dimension — visually, through richly detailed stop motion with cinnamon swirl patterns and real Cinnadust crystals, and emotionally, by layering in personality, drama, and depth via a true crime lens.
Cinnamon Toast Crunch ‘Must Cinnadust’ By Tom O’Meara
| Director | Tom O’Meara |
| Agency | The Martin Agency |
| Client | General Mills |
| Producer | Steven Riley, Hannah Lawson |
| Team | Kitty Turley, Juliette Stern, Karlos Green, Simon Brown, Dave Walker, Matthew Jenkerson, Dirk van Dulmen, Duncan Gist, Sarah Crombie, Nathan Flynn, Jakub Gryglicki, Yossel Simpson, Anita Brūvere, Areeya Bass, Andrew Tapper, Alejandro Diaz Cardoso, Andy Spradbery, Yossel Solomon-Simpson, Ben Côté, Dan Lambert, Rory Shaw, Matthew Day, Mark Waring, Steve Warne, Tobias Fouracre, Robin Jackson, Toby Goodyear, Aldo Camilleri, Timothy O'Connell, Lucy Ruth Hathaway, Jaswinder Jhalli, Tyrique Haynes, Bailey Betteridge, Joseph Eckworth, Troy Cundy, Gabriel Lienard, Mattias Bjurstrom, Aurelie Fiore, Minimo, Colin Perrett, Wesley Coman, Stuart Doig, David Burtle, Idris Honnor, Claudia Vilcu, Isabella Ferrari, David Lea, Ale Borges, Artur Margiv, Matt Merk, Joshua Luigi Bowen, Richard Hawkins, Joe West, Tim Wharton, Alicia Hargreaves, Thomas Lynch, Dan Borg, Chris Beckwith, Harpinder Green, Famia Ali, Jessica Chan, Grant Harris, Tim Brade, Hans Crefcoeur, Arun Krishnan Chythanya |