Alzheimer’s Research UK and agency, Above+Beyond, launches a heartbreaking animated film to envision the ‘happily ever afters’ that dementia has stolen.
The spot features traditional hand-drawn animation directed by againstallodds produced by Passion Pictures, and a live action resolve directed by Tubby Brothers.
This impactful film brings home the importance of Alzheimer Research UK’s mission to find a cure, and urges the British public to stand with them and support their revolutionary research. The campaign is the first under their new platform ‘For A Cure’.