Pantene ‘Nutrient Blends’

Director

DITROIT

Eyes on this juicy and refreshing project – the outcome of an extensive and significant collaboration between Ditroit, Beeta and Grey NYC for Pantene by P&G.The aim of the film was to romance the pure and natural ingredients, blended into the diverse formulas of this product collection: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and with precise beneficial features. Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.


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