To mark the 30th anniversary of the Ronald McDonald Foundation, TBWA Paris, Passion Paris, and Juan Pablo Machado are thrilled to present the “Tout Proche” (So Close) campaign. Featuring six printed visuals and a poignant, poetic 90-second film, this campaign, produced within Passion Paris studios in close partnership with TBWA Paris, represents a successful first collaboration between the young director and the commissioned films.
“It’s a real pleasure to have had the opportunity to work on this project. The agency and Passion provided me with a reassuring level of trust and an expressive framework, giving me all the tools to push the narrative and artistic aspects of the project as far as possible.” Juan Pablo Machado, Director