Future Power Station were approached by Sapient Nitro Shanghai to create a set of six animations for SKII’s ‘Art of travel’ campaign, based off of Japanese artist, Yuko Shimizu’s original artwork.
Their task was to design a story for each of the six city-themed boxes, bringing life to each illustration’s intricate oriental flavours in very different ways. The challenge laid in visualising and reproducing Yuko’s elegant brush strokes while telling the stories in a three-dimensional space.
The dynamic line work could only be properly animated by cel-animation, but Future Power Station’s 3D team provided previz which worked as a vital backbone for the final camera moves and character animation.