IKEA ‘FLY ROBOT, FLY’

Director

ENCYCLOPEDIA PICTURA

agency

MOTHER

client

IKEA

Mother approached Strange Beast with a playful script showcasing Ikea’s new toy range. The spot follows a Robot who is taught how to fly by his Bat and Eagle friends. The characters are hand crafted costumes worn and puppeteered by actors, and the environments are a mixture of live action sets and detailed Matte Paintings.