BIOCOOP ’35 ANS’

Director

JOHN JONES

After the NOVARTIS campaign, co-produced with Jack Antoine Charlot, John Jones is supporting BIOCOOP and Hungry & Foolish on the occasion of the brand's 35th anniversary.

Produced in full 2D, the film invites us to follow the mad race of the BIOCOOP breath, going back on its commitments since its creation in favor of sustainable agriculture and the environment.

Through a soft and very organic palette, paintings appear and transform by the passage of this breath, illustrating in a poetic way concrete examples of actions carried out.