Mads Broni is a stylish and dynamic director, at ease working in a multitude of genres across 2D and 3D animation. He consistently creates breath-taking visuals, challenges the boundaries of animated storytelling and develops styles from scratch. Mads draws inspiration from traditional illustration, anime and video games, cherry picking the best elements from each.
Mads has created a series of blockbuster trailers for Apex Legends as well as a recent collaboration with the Mexican Wrestling Promoters, AAA “Lucha Libre” for the Free Fire Battle Royale game. Mads has created work for international clients including Respawn Entertainment, Garena Games and Wagamama.