Hyundai ‘Football Heaven’

Director

Jamie Franks

Client

Hyundai

Agency

The Brooklyn Brothers

The Brooklyn Brothers approached Passion to help build the look and feel of the Hyundai Fan Dome where all Euro 2016 matches would be screened. They were looking to create a unique, memorable and immersive atmosphere, with the idea being to to create a 360° experience in this space. Passion put together a team including director Jamie Franks whose experience with designing stages and projection mapping made him a perfect fit for the project.
'Football Heaven' was brought to life with intricate illustration, stylised animation to create a living tapestry within the Fan Dome, and a range of scenarios which allowed the projections to be reactive during the game's events.