Very ‘The Joy of Giving’

Director

againstallodds

Client

Very.co.uk

Agency

St Luke's Communications

This heartwarming story shows Againstallodds spreading the Christmas joy with familiar Very-pink presents. They developed the characters from concept art, through storyboards, creating the rigs eventually bringing them to life as seen on screen. “The big difference between animation and live action is that in animation everything needs to be created. That means that every little thing that ends up on the screen down to the nails in the floorboards has to be decided upon and carefully placed to create the final image”.
Againstallodds.


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