McDonald’s ‘Archie the Reindeer’

Director

againstallodds

Agency

Leo Burnett

Client

McDonald's

Live Action

James Rouse/Outsider

Directed by againstallodds, this year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The CG animation captures a British family at Christmas. The world feels lived in and real, full of detail and imperfections, with the characters telling a heartwarming and festive story.