Coca-Cola ‘Tale of Contour’

Director

againstallodds

Directed with

Jon Saunders

Client

Coke

Agency

Ogilvy Paris

‘Tale of Contour’ is an epic tale about the creation of the Coca-Cola bottle, as narrated by a big brother to his younger sibling. The bottle travels through distant lands and curious settings, obtaining its unique features - the iconic curves, flutes and red ribbon. The spot celebrates the 100th anniversary of arguably the most recognizable package design of all time.


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