BBC Olympics 2016 Titles

Director

againstallodds

Client

BBC

Agency

Rainey Kelly Campbell Roalfe/Y&R

Developed as the second part of the BBC's Olympic campaign, the titles follow in the footsteps of the trailer, where we see animals from the jungle warming up and performing incredible athletic feats as they transition into their human counterparts. Amazonian birds double up as Taekwondo fighters, swimmers zip through the water like otters, and a sloth works the ropes like a gymnast.