BBC iPlayer ‘Penguins’

AWARDS
Promax BDA 2008
Promax UK 2008
Cinanima 2008
Creative Circle 2009
BTAA 2009
Clio Awards 2009
Annecy 2009

Director

DARREN WALSH

Client

BBC

Agency

RKCR/Y&R

Passion were responsible for the animation in this April Fool's Day ad promoting BBC iPlayer. Director Darren Walsh and a team of animators and compositors studied BBC archive footage and numerous films of birds with similar shapes, in particular guillemots, taking off and flying, to ensure they could reproduce the movement of the penguins as realistically as possible.