Bank of America ‘Gladly Tuesday’

Director

againstallodds

Client

Bank of America

Agency

Hill Holliday

This clever revival of the 1930s-era Popeye cartoon stars several of its classic characters including Bluto, Olive Oyl, Popeye himself and J. Wellington Wimpy, who demonstrates the functionality of Bank of America’s mobile banking app by ‘gladly’ paying his debts via his mobile phone.