Adidas ‘Impossible is Nothing’

AWARDS
Cannes Lions 2007 - Bronze
BTAA 2008 - Silver

Director

DAN SUMICH

Client

Adidas

Agency

180/TBWA

This series of TV campaigns and posters for Adidas saw 30 athletes spending time in an art studio and bringing their stories to life. Hand drawn illustrations depicted pivotal points in their careers, then strung together with animation and VO.