Born into a family without a TV, Simon got obsessed by B Serie Films, taped by his friends on VHS. After his Product Design Studies, he became a DOP. He started directing his first stop frame animation films on his own, using the popular culture icons of his misspent youth. At 25 his first music video for Zombie Zombie launched his directorial career.
Alternating between directing and DOP’ing and Simon seamlessly switches between traditional and new technologies. He work is marked by his attention to detail and the personal touches he added to each film. With his team Simon has crossed paths with Chanel, YSL, Peugeot and Lancôme.