Mads Broni is a designer and animation director based in Copenhagen, whose mission for each film is to create breathtaking visuals that engage and excite the viewer.

One of the ways he does this is by mixing classic 2D character animation with 3D environments and camera moves, creating dynamism, energy and movement. This was the style of two hugely popular trailers he directed for Apex Legends, as well as a recent commercial for Wagamama.

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