Shots ‘Gorillaz Interactive Cover Art’

Developed In House

Passion Animation Studios

Accompanying an in-depth piece on the band Gorillaz for Shots magazine’s 2017 Tech Issue, Passion created a one-off AR app that literally brought the magazine cover to life.

Using a specially created limited edition model of Noodle, Gorillaz’ guitarist, Passion Animation Studios London created all animation, audio integration and Unity app development for the project, demonstrating the ability of animated characters to live beyond the screen, with a pipeline to convert assets created for traditional animation for realtime use in the latest AR technology applications.

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