MTV ‘Choreographika’

  • Director

    SIlent Studio

“Choreografika” is a digital interactive artwork created to celebrate MTV’s Europe Music Awards and harness the power of social media conversation around the awards.

Installed as part of Viacom’s showcase, the piece features a digital dancing figure rendered in Unreal, which is powered in real time by emotions and mentions on the Twitter hashtag #MTVEMA. Choreografika aggregates the global online conversation around the EMAs and uses it to drive the actions of the dancer through keywords, artist mentions and emotions, creating a piece of digital data-driven art that reacts and interprets social reach through the universal language of dance.