Motorola ‘#ShatteredStories’

Director

Kyra & Constantin

Client

Motorola

Agency

VML

The brand launched a series of short videos that envision what happens to emojis when a smartphone breaks, and it continued the campaign on Twitter. People could submit their phone-shattering stories by tweeting using the hashtag #ShatteredStories. In exchange, Kyra and Constantin created real-time custom responses from "animation war rooms" staffed with two Moto clients, 11 VML employees and nine of Passion's animators and puppeteers.