Robert Valley & Daryl Graham
74 Million Views
Passion Animation Studios London and Gorillaz continued their groundbreaking partnership in 2017 with the release of a Jamie Hewlett-directed animated VR experience for the track “Saturnz Barz (Spirit House)” created in collaboration with Google Spotlight Stories.
The four-minute film was animated in 3D entirely in- house using the Spotlight Stories SDK, allowing us to create both 3D/interactive and 2D/360 rendered versions from the same content to reach as wide an audience as possible.
The YouTube supported 2D/360 version received over 3 million views in its first 48 hours, making it the single biggest VR video debut in the history of YouTube.