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Passion News

Passion Experience Launches, headed by Katie Grayson

Katie Grayson has joined Passion Animation Studios London launching the brand new ‘Passion Experience’, bringing together the group’s technology enabled storytelling experience.

Katie joins as Passion’s Head of Experience from Inition where she produced immersive and experiential campaigns for clients including Jaguar Land Rover, Toyota and adidas.


Visit Passion Experience Here


Sweet New Christmas Spot, Migros’ ‘Finn’, for Passion London

A co-production between Passion and Stories, this Christmas film for Swiss supermarket Migros is a heartwarming tale that captures the real spirit of Christmas, friendship. A mix of live action and CG animation, the film has been co-directed by StrangeLove’s Ben Liam Jones and Passion’s Kyra & Constanin. Watch the full spot here.

Christmas Is Here With Our New Spot For Very

Directors, Againstallodds have directed Very’s Christmas campaign for the second year running, celebrating a longstanding relationship Passion has with Very and agency, St Luke’s. The ad tells the story of Anna, a girl who is determined to give a gift to everyone on her list, including the one who deserves it most – Santa. Watch the full spot here.


Passion Animation Studios London office spent the last several months developing the League of Legends ‘Legends Never Die’ trailer, directed by Roygbiv, for the League of Legends World Championship. Click here to watch.

Sainsbury’s Wins at the Clios

Sainsbury’s ‘The Greatest Gift’ has won at this year’s Clio Awards – Congratulations to everyone involved! To watch the award-winning spot, click here.

Passion Animation Studios Signs Salon Alpin

Passion Animation Studios London have just announced the signing of award-winning studio, Salon Alpin. Founded by Lip Comarella and Simon Griesser, the studio has offices in Vienna and Lisbon. To see a selection of their work, click here.

‘Mega City’ Screens at APA Show 2017

Produced by Passion Animation Studios and directed by Againstallodds, James Wellbeloved’s ‘Mega City’ was screened at this year’s APA Showcase. Congratulations to everyone involved including The Mill, Rushes, AMV BBDO, and 750mph.

Sainbury’s Nominated for a Clio Award


Sainsbury’s ‘The Greatest Gift’, directed by Sam Fell, has just been nominated for an award at this year’s Clio Awards for Film Technique Animation. The award ceremony will be held later this month in New York. Congratulations to everyone at Passion and AMV BBDO involved! To watch the full advert, click here.